What Are Backlinks And Why Are They Important?

Are you a beginner?
Don’t know, What are backlinks?

So, today I will tell you what are backlinks and why are they important?

Seo is divided into two main divisions called On-page And Off-page Seo. On-page SEO is really easy, as it only contains optimization of our webpage and can be easily done by having login access to our blog and some knowledge.

But Off-Page SEO is quite different. Because Off-page SEO is nothing to do with your Blog admin dashboard. To take care of Off-page Seo, you should build backlinks, social promotion, which cannot be done inside the box. In this blog post, we are going to tell you, what are backlinks, how to build them and why are they important?

What Are Backlinks?

Backlinks are the incoming links to your website. If any website links to another website there is a backlink generated.

After Google updates backlinks is one of the most important things to increase the ranking of any website. If you get more backlinks from websites with solid domain and page authority then your website domain and page authority will be increased when Moz updates it.

So I am thinking that now you know the importance of a backlink. If you are a beginner for blogging and SEO, building backlinks is a tough task. So I have written this article.

There are many backlink building techniques but if you use them you will be considered as spam and the ranking of your website will never increase. Now we will see some terms related to Backlinks.

Terms Related To Backlinks

Link Juice: When any blog links with your blog then there is a link flow from that website to your website, we call them link juice. Link juice is very important for increasing ranking and domain authority of a website.

Low-Quality Links: Links which come from low-quality sites such as harvested, trashed, spam sites is called low-quality links. These links do not increase your blog ranking but affect it.

High-Quality Links: Links which come from websites with solid domain authority and have value in eyes of Google is called high-quality links.

Internal Link: When you link a page of your site with another page, then it is called internal link. Means linking within the same domain.

Linking Root Domains: Linking root domain refers to how many Backlinks are coming from a unique domain. Even if you got 20 Backlinks from same domain it will be considered as one linked root domain.

Anchor Text: The text which we use for hyperlinking is called anchor text.

Types Of Links

Dofollow Link: These links allow the link juice to flow from a website to another. It is very important for increasing rank of any website. By default all the links you add to your blog posts are dofollow. Now see its example.

<a href="shoutersplanet.blogspot.com">Shouters Planet</a>

Nofollow Links: These links do not allow the link juice to flow. There is no vale of these links in search engines. But It has a positive point also, it gives your blog profile a natural look. If your all Backlinks will be dofollow then your site profile will look unnatural and your blog might get penalized by Google. And you can also use it when you are linking to an unrelated or a spammy site. Now see its example.

<a href="shoutersplanet.blogspot.com" rel="nofollow"> Shouters Planet</a>

Why Are Backlinks Important

I have given some important point for which Backlinks are very important.

Fast Index Site

When Google bots come to index a site, if they find your blog link on that site then crawlers come to your blog and index it. Backlinks also help bots/spiders to know about the niche of your site means about what you write on your blog. And it helps crawlers to effectively crawl your site.

The more Backlinks you will create, the faster your site will be indexed by crawlers.

Important For Improving Search Ranking

Backlinks improve the search ranking of your site. If any content of your site is receiving backlinks then that article will rank higher in search engines. And Before giving rank to any site Google checks its quality of backlinks. So, Backlinks is important for improving the ranking of a website.

Referral Traffic

Backlinks not only improves your search ranking but also gives you federal traffic (Traffic received from the websites from where you have made backlinks).

Generally, referral traffic is targeted traffic and the visitors which come to your site don't leave the site without reading any post.

Helps You To Get Success

For becoming success in blogging you need good amount of traffic from search engines and Backlinks are the key to do it.

Techniques You Must Avoid

Never Buy Backlinks

Some people say they will give you high-quality backlinks for $5 or $10. Some people will buy them and after that, they came to know that backlinks are low-quality backlinks and they affect the ranking of their website. They did not improve but affect your blog rankings. So never buy backlinks build them manually.

Everyone knows building backlinks is not easy and a time-consuming task but do it in a natural way.

Quality Is Better Than Quantity

Quality backlinks can improve the rankings where the low-quality backlinks affect ranking. For example, if you have 10 quality backlinks they are equal to 100 low-quality backlinks. So as per google quality better than quantity. First look for high domain and page authority sites and then build backlinks.

Build Backlinks Related To Your Niche

The most important thing which we should keep in mind while building Backlinks is that build Backlinks only related to your niche. Linking to unrelated does not make any sense.

For example- Your blog niche is health and you are getting backlinks from science niche then it does not make any sense. And it will not improve your blog ranking.

How To Build High Quality Backlinks

Guest Posting

Guest posting is one of the oldest technique to build backlinks. We all know that old is gold. Some people say that guest posting is dead but it is not true. It has been always a great source to build backlinks.

So if you write a high-quality guest post on a high-quality website. They will give you a backlink. with that backlink, you can get massive traffic to your blog and you can get a high rank for your website.

But writing a high-quality guest post is also time-consuming. If they did not approve your post, you cannot get a backlink. So try to write a big, fresh, unique high quality and SEO optimized article to get approved for guest posting.

Don't Leave Footprints On Backlinks 

One of the most common mistakes of beginner is that they leave their footprints while building backlinks for SEO.

Don't use same name and author description on all guest posts

Link in a way that it looks natural

Commenting On Dofollow Blogs

Commenting on do follow blogs will give you a backlink. There are many do follow blogs but all the sites are not high quality. Only comment on high-quality blogs to get backlinks.

Commenting also gives you some traffic. So if you comment without reading the post or commenting only a website link will make your comment as spam and you will never get backlink from that blog. So first read the post and write an attractive comment.

And if you are searching for a dofollow blog. You can use my blog because my blog is a dofollow blog and you can build backlinks right away.

Creating A Free Template

Create a free template and put your blog link in the footer in that template. As you can see that in the screenshot there are links in the footer. So its owner will get a backlink. If anyone uses your template. You will get a backlink for free. If a big website used your template. guaranteed you will get a maximum benefit from that template. This is a time-consuming method. But it will give you backlinks very fast.

Asking Or Replying To Forums

Ask questions or reply on forums like Quora and yahoo answers and put your website link in the signature of the post.

Some forums may not allow you to put a link as signature. But if they allow you can build a backlink fast. these are the ways that I have used to build backlink fast. These are recommended white hat link building techniques.

Submit Your Blog To Web Directories

Submitting your blog to blog directories will give you a backlink and make your site index fastly by google.

There are many blog directories but some of them are free and some of them are paid. Paid directories will guaranty add your site in 24 hours whereas free sites can take 4 weeks to add your site and they also do verification.

With submitting your blog to blog directories will also drive you some traffic. There are more than 300 blog directories but all directories are not high quality. So, only submit your blog to high-quality web directories.

Wrapping It Up

So, this was a guide on what are backlinks and why are they important. This was a guide from our side. I hope you have built high-quality backlinks. If you liked this post then don't forget to share it.